Led complete brand transformation for Tillamook Country Smoker, translating 45-year heritage into contemporary design system spanning identity, packaging, and digital platforms. Strategic repositioning strengthened market differentiation and internal alignment, directly contributing to successful acquisition.
Touchpoints: Brand Identity System | Packaging | Digital
MY ROLE: Creative Direction, Design
Tillamook Country Smoker,
Brand Identity & Design System
My Role: Creative Direction, Design
Brand Strategist: Jennifer Burton
Design: Brian Nally
Digital Design: Mark Lepper
Production Design: Steve Horrocks
Photography: David Reamer
Illustration: Horse & Hare
Web Development: 530 Media
Created with Nemo Design