Danner,
Brand Refresh & Design System
Developed a repeatable and flexible visual brand language and design system that unified Danner's six distinct product categories while strengthening heritage positioning. System enabled consistent brand expression across new markets and omni-channel experiences.
Touchpoints: Retail | Digital | Social | Radio | Print | Video
MY ROLE: Creative Direction, Design
Brand promise that spans six diverse categories
Flexible retail system accommodates diverse retail needs.
Modular and reversible displays
Visible product info, easy to update
UNIVERSAL SHELF:
Outdoor
Work
Lifestyle
Law Enforcement
My Role: Creative Direction, Design
Brand Strategist: Jennifer Burton
Design: Brian Nally, Phoebe Chin, Mark Lepper
Copywriting: John Vieira, Jen Sherowski
Production Design: Steve Horrocks
Studio Photography & Retouching: Kris Seymour, Robb Farrington
Videographer, Sound Design and Editor: Jess Gibson
Animator: Josh Spivey
Lifestyle Photography: John Hafner
Created with Nemo Design