A human-centered design group within Ford Design.
Revitalized D-Ford's brand identity to strengthen alignment with Ford Motor Company while maintaining its innovative spirit. Created comprehensive design system spanning brand guidelines, digital platforms, and global communications to unify D-Ford's presence across the organization.
MY ROLE: Creative Direction, Strategy
Ford Motor Company,
D-Ford Brand Identity
My Role: Creative Director, Creative Strategy
Strategy: Colleen Hill, Kristin Anderson
Art Direction: Colleen Hill
Design: Colleen Hill, Sean Carbary
Animation: Sean Carbary
Copywriter: Colleen Hill, Kristin Anderson, Erin Walker
Created with D-Ford, Ford Motor Company