Comphy,
Brand Design System
Developed elevated brand design system for Coop Sleep Goods' B2B brand, Comphy, creating emotional resonance with luxury hospitality clients while ensuring consistent expression across all business touchpoints and communications.
MY ROLE: Creative Direction, Design
Position Coop Sleep Goods’ B2B line, comphy, within existing product family while establishing it as a luxury brand in the market.
CHALLENGE:
My Role: Creative Direction, Design