XBOX,
Brand Design System
Led complete visual direction for XBOX ONE's global launch and XBOX 360 refresh, creating unified design language across all omni-channel experiences. Strategic approach strengthened connection to Microsoft master brand while establishing consistent worldwide expression.
Touchpoints: Logo and Identity System | Package graphics | Retail Graphics | Digital | Photo Direction | Brand Guidelines
MY ROLE: Design Direction, Design
My Role: Design Direction, Design
Core Design Team: Justin Lucero, Trent Mitchell, Jeremy Harrington, Sarah Williams, Jen Cogliantry, Vicki Julius
Created with JDK Design